Image: How it works © EcosiaĮcosia also goes to great lengths to protect its users’ privacy and data. One example is their financing of PACTO Mata Atlântica, an organisation made up of 300 different tree-planting projects, all of which are trialling different methods of saving the rainforests of Brazil. “We bring an ambitious startup mindset to our environmental work, setting very ambitious goals, testing and experimenting and rapidly scaling what works,” Kroll explains.Įcosia experiments with various environmental projects, testing their impactfulness and trying new tactics. This is a positive strategic partnership for Bing, as the vast majority of new Ecosia users are switching from Google, allowing Bing and Ecosia to chisel away at Google’s immense market share.Įcosia funds and partners with over 20 tree-planting projects across Peru, Brazil, Madagascar, Nicaragua, Haiti, Colombia, Spain, Morocco, Senegal, Burkina Faso, Ghana, Ethiopia, Uganda, Kenya, Tanzania and Indonesia. They use Bing’s search technology, enhanced with Ecosia’s own algorithms to provide their results. Ecosia’s search results are powered by an exclusive partnership with Microsoft’s Bing. “We then give the profits from this ad revenue to tree planting projects,” explains Kroll. Like every other search engine, Ecosia earns money from clicks on the ads which appear above and beside the search results. “Are businesses simply supposed to maximise profit? Or could they try to make the world a better place?” Kroll tells Sifted. As a company, Ecosia does not accept donations and has funded their team expansion through their advertising revenue. Kroll founded Ecosia in December 2009 and it has grown to a team of 40 people working out of their Berlin office with country coordinators around the world. “Are businesses simply supposed to maximise profit? Or could they try to make the world a better place?”Įcosia is the brainchild of founder and CEO Christian Kroll, who after studying business at university travelled to Asia and South America, gaining a new perspective on business and environmentalism. The Berlin-based startup has invested over €9 million planting nearly 45 million trees in 15 different countries so far, and with the help of its users, is now planting one tree every second. ![]() Troubled by the riches Google is making from your searches and data? How about a search engine that uses its profits to plant trees every time you search whilst also protecting your privacy? This is the idea behind Ecosia, an eco-friendly privacy-conscious search engine that uses its profits to plant trees all over the globe.
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